“Productive aging” is a concept proposed in 1975 by Robert N. Butler, Director of the International Longevity Center in the United States, that suggests the elderly should not be seen as socially vulnerable or discriminated against but understood as ever more necessary to society as they age.
Butler saw the concept of “productive aging” as an important step toward thinking about the more positive aspects of growing older, which he urged people to see instead of understanding aging only in a narrow sense. He felt that even those who were bedridden were productive and could be of use to those who cared for them, and that his own care was sufficiently productive.
In this sense, at the core of the “productive aging” concept is the notion of being as proactive as possible in engaging with the people around you and the greater society.

in a state of physical, mental, and social wellbeing for a longer period of time.
As indicated by the red Life Potential Curve in the diagram on the left, requires people to maintain a state of physical, mental, and social wellbeing for a longer period of time, from birth through to old age. Extending the period of independence and autonomy in ways that fit each individual. To this end, we are initially directing our energy into the discovery and popularization of nutraceuticals.

“Nutraceutical” is a term coined in 1989 by Dr. Stephen L. DeFelice in the United States as a general term for a food or beverage that has been scientifically shown to be effective in maintaining people’s everyday health.
Sympathetic with this way of thinking, we turned our attention first toward foods for everyday consumption that promote productive aging—living longer in a state of physical, mental, and social wellbeing, that is, in a state of health—from birth through to old age. As part of this effort, we will discover and popularize nutraceuticals—foods scientifically shown to maintain health.