Teijin Limited (Headquarters: Kita-ku, Osaka; President and Representative Director: Jun Suzuki; “Teijin”) announces the establishment of NOMON, Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kei Yamana; “NOMON”) as a new business selling nutraceuticals (foods scientifically shown to help promote health).
In recent years, the evolution of healthcare and technology has ushered in an age of 100-year lifespans, a time of accelerating health maintenance and disease prevention. NOMON’s activities are driven by the idea of enabling everyone around the world to live healthy, fulfilling lives from birth through their final days—to think about and to live their own lives in their own way.
To this end, NOMON is starting by creating nutraceutical products that apply the expertise Teijin has cultivated in the healthcare business. In order to convey quality-of-life-related information to all people, it will provide solutions aimed at achieving the “productive aging”※2 that enables all people to live out lives of their own as engaged as possible with their surroundings as they age and at social issues including not only the rising nursing and medical costs of a super-aged society but also the gap between life expectancy and healthy life expectancy.
NOMON combines the chemistry expertise of Teijin, which marked its 100th anniversary last year, with brand production abilities, and in order to join hands with many partners in creating new value aimed at raising quality of life for the world to come, will pursue brand development completely unlike previous healthcare and food businesses and welcomes Teijin Senior Scientist Kei Yamana as Representative Director as well as Masaya Kihara and Daisuke Nakamichi from Kitchen & Company—whose main business is branding—as, respectively, Chief Creative Director and Chief Marketing Officer.
“Nutraceutical” is a term coined in 1989 by Dr. Stephen L. DeFelice in the United States as a general term for a food or beverage that has been scientifically shown to be effective in maintaining people’s everyday health.
※2 Productive aging
“Productive aging” is a concept proposed in 1975 by Robert N. Butler, Director of the International Longevity Center in the United States, that suggests the elderly should not be seen as socially vulnerable or discriminated against but understood as ever more necessary to society as they age.
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